June 8, 2018:

Guess who’s writing again?! I am officially back with the Odyssey and creating content on a weekly basis. Here is a sample of my work, and my first article with them.

Why I’ll Wait for a Man Who Shares My Love for God

April 26, 2018:

Life as a student in the College of Journalism and Communications is a very busy one. Some days I’m out of my house for 12-13 hours at a time. However, the story we get to cover as students makes up for the long hours. I’ve been privileged enough to cover a wide range of stories from the recent Gilchrist Sheriffs’ memorial to early voting for the local run-off election. The Innovation News Center within the College of Journalism and Communications at the University of Florida is a highly renowned student newsroom. We have won several awards, including AP and Edward R. Murrow awards. As a student journalist, I am lucky enough to work with amazing news managers and other students passionate about storytelling. With only one semester left, I am excited to see what the end of my college experience will look like. I am so thankful to my mentors, peers, college and university for providing me with such great skills and memories thus far. Here’s a look at what we do in the newsroom everyday:

 

April 11, 2018

Review of The Tipping Point by Malcolm Gladwell:

For the past few days, I have jammed reading an entire novel into my already busy schedule. The book I chose to read is called the Tipping Point by Malcolm Gladwell. The idea behind the book is how ideas, trends and little things in life can spread so easily and make a huge difference in the world. The theme is to explain how sociological changes impact ordinary, day-to-day life.

During the introduction of the novel, Gladwell explains how a fashion trend had no specific reason to rise so highly in popularity. These shoes, called Hush Puppies, were only worn by a few kids at first. But, after a while designers and celebrities endorsed the shoes. The sales grew tremendously with no explanation at all. There was no instance that could be identified as the tipping point, the shoes just became popular.

Another example Gladwell describes is how crime rates in New York decreased dramatically. He explains how little factors – an aging population, a better police force, a growing economy – can all impact crime rates and in this case reduce them. However, he also points out that the timeline of reduction in crime rates and explains how the factors mentioned above could play a small role, but they couldn’t account for the dramatic decrease.

Gladwell’s inclusion of real life examples allows reader to really grasp the concepts he is explaining. Near the beginning of the book, he talks about major epidemics such as HIV and syphilis. He uses these epidemics to describe the “three rules of the Tipping Point” and the 80/20 principle.
The three rules are as follows: the law of the few, the stickiness factor and the power of context. The Law of the Few is broken down into a few types of people. These people have social gifts that come together to make an epidemic or trend spread. The stickiness factor is how things change over time but remain captivating to a changing audience. Lastly, the Power of Context explains how people are is an outcome of the environment around them. Gladwell says, “an epidemic can be reversed, can be tipped, by tinkering with the smallest details of the immediate environment.” This was really intriguing to me because I always believed that while environment plays a role in turning people into who they are. I never believed that people are solely the result of their environment.

This book has really taught me a lot and impacted how I view my own field of telecommunications and news. The Tipping Point has given me a new perspective on trends and how to spread new ideas. The discussion of changing minor details as time passes has given me news ideas on how to report and blog on the daily basis. One way I plan on utilizing the information presented in this book in my career is by sharing my stories on multiple media platforms. In today’s busy world, many people aren’t able to sit down and watch a newscast. However, if I share my stories on my personal/professional Facebook page, my LinkedIn account and my website, I can reach more people.

April 3, 2018

Here’s another edition of look at the pretty amazing people I work with! This post is all seniors from UF.

Nicolette Perdomo
Nicolette, a senior graduating in May, is a very hard-working telecom news student. I have had the pleasure of working with Nicolette for First at Five. She is extremely talented, and I look up to her passion for news. Her blog is a new student’s guide to living in Gainesville. I think the topic is a wonderful idea and should be put out there more because many students are definitely looking for help along the way!

Isabella Pico
Isabella is a graduating senior who is, like me, following the telecommunications news path. She loves to travel and learn anytime she can. I love how she includes a variety of involvement in her biography and ends with links to her resume and website. If you look at her website she blogs about traveling and theatre, both of which she mentions in her bio.

Amanda Grohowski
Amanda is dedicated not only to news but to music as well. She has a ton of experience in the news industry as well as with the violin. She works hard, which anyone can see in her resume and involvements. Check out her website to see all of her work!

April 1, 2018

The University of Florida has so many students… 52,367 students to be exact. To outsiders, it may seem impossible to genuinely get to know other students you don’t see day to day. For College of Journalism and Communications students, however, we have a few other ways to get to know our peers. Websites and blogs are very popular for communications students and it’s fun to see how every student progresses during their time at UF. This week I’d like to showcase some of the amazing people I get to study and work with on a regular basis.

Shelby Williams
Shelby is a fellow news broadcasting major at UF and is very interested in the sports side of broadcasting. She is very involved on campus and loves to travel when she isn’t studying or working. I love how she chose to write her biography in third person and includes examples of her work.

Lauren Cavasinni
Lauren is also partial to the sports side of broadcasting and currently works as a sports journalist for ESPN Gainesville. Fun fact, she’s also fluent in ASL. Lauren’s blog focuses on the UF Softball team and she stated this in her bio. I think that’s neat because it allows people to know what her blog is about before they even look at it.

Julianna Musumeci
Julianna is different from the other two people I showcased today, she favors entertainment news over sports or regular news. You can see it on her blog and in her biography, she loves to tell stories. In her bio, she shares her background and how she came to journalism. Pop culture is her game and you can see more of her work on her blog.

Come back later this week to learn about some other amazing peeps I go to school with.

March 28, 2018

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Hey y’all. So I just wanted to tell you all a little bit more about myself this week. I am in my third year at the University of Florida, and I will be graduating this December with a Bachelor’s degree in Telecommunications – News. After graduation, I want to pursue a career as a Multimedia Journalist. The dream is to end up back where I interned at FOX13 in Tampa, partially because it is my hometown, partially because I loved interning there. As my resume states, I have interned with a major news station as well as worked for my school station here in Gainesville. I have definitely learned a lot in my time at UF. I started out as a mediocre public speaker and now I feel like I can control a newscast. I have also gained considerable experience in several platforms such as: radio, TV, web and public speaking. Outside the newsroom, I spend a lot of my time with my sorority and family. I love listening to music and volunteering with my loved ones as well as just hanging out and doing homework a lot since we’re all students. For all things me, follow my social media accounts below:

Twitter: @samantha_serbin

Instagram: @samanthatayyyyy

Facebook: @samanthataylorserbin

YouTube

March 20, 2018

Samantha Serbin’s Resume

Hey y’all here is an updated version of my resume that I have been working on over the past few weeks. Check it out and give me any suggestions you have!

March 16, 2018

Each week I spend a lot of time working on school work and this week was the first time in a while where I spent more time on social activities than work activities. It was big little surprise week in my sorority which means a lot of crafting and a lot of surprises.

Regardless of the time spent on my sorority, I still spent over 10 hours in the newsroom. Like I mentioned in my post about News in 90, Tessa and I still created a great product this week regardless of everything else going on.

This week our main story was about some package explosions in Austin that left two people dead.

March 14, 2018

As I do every Wednesday, I spent my day working for WUFT. I love getting to spent time in my field before I even get out of college. Everything I have done from radio to television has been through UF’s College of Journalism and Communications. The thing some people don’t realize is that there isn’t always going to be something to do or something to cover. This week I spent the day making phone calls and scouring the Internet to find social media posts from #NationalWalkoutDay. The thing is, though, that I didn’t mind it. It’s a very real situation that could happen to me in a real day in the newsroom. I love getting the chance to experience all sorts of news days before I even graduate.

March 14, 2018

Today is #NationalWalkoutDay and thousands of students across the nation are participating.

In my newsroom, WUFT, we spent today covering what different schools across North Central Florida were doing. Buchholz High School students walked out and marched to Congressman Ted Yoho’s office. Some students even got to speak to him via Skype.

Students and teachers at PK Yonge Developmental Research School in Gainesville also organized a walkout.

CNN reports that the initiative even went even further than expected. Students were walking out of classrooms from Israel to Tanzania.

The idea behind the walkout was to get Congress’s attention to prove that students will #NeverForget what happened in Parkland on February 14th. The walkout began at 10 AM and was supposed to last 17 minutes… symbolizing the 17 lives lost at Marjory Stoneman Douglas High School.

For more information, or to share your thoughts about #NationalWalkoutDay, contact me through my site and let me hear you!

February 28, 2018

This is the package I put together last week after covering a vigil put together by Marjory Stoneman Douglas High School alumni. While it was so saddening and emotional, it was a huge learning experience as this will probably not be the last tragedy I cover. UF students send their love to Parkland, Florida and everyone involved in this horrible incident.

February 22, 2018

Don’t Make Me Think Revisited – Book Review

This week I spent a lot of time reading the book mentioned above, so I took the time to write a review. Y’all should check it out.

February 19. 2018

My heart is broken for those affected by the mass shooting at Marjory Stoneman Douglas High School in Parkland. I know so many wonderful people that came from that school and it’s so hard to think about what they are going through right now. Not to mention, the pain and suffering that all of those involved are feeling. This week for News in 90, I talked about vigils for the victims of the shooting and potential restrictions on gun laws.

Tonight I will be attending a vigil on campus and will share that video soon.

February 12, 2018:

Every Monday I go into the newsroom and work with another reporter to create a segment called News in 90. This week I worked with Tessa. She was the reporter/anchor and I was the editor. Each week we switch back and forth so that we both gain measurable experience in front of and behind the camera. We bring our local viewers the top three stories of the day in 90 seconds. I really enjoy this experience because it is a great opportunity to gain experience and work with other up-and-coming reporters.

February 7, 2018:

Here is the first package I have had to make air. I went out solo to a community meeting at GPD and packaged it.  Community members showed up in addition to public figures to show their support and discuss the new initiative. I have a lot more to learn and a long way to go, but this is a great start in my journey as a reporter.

February 7, 2018:

Today for my weekly shift at WUFT, I went out to Gainesville Police Dept. to cover a community meeting covering a few topics. The topics ranged from the black on black crime task force in Gainesville, ways to help people utilize the resources around them and diversionary techniques to keep Gainesville residents out of jail. In attendance was the Gainesville Police Department Chief Tony Jones, Gainesville’s Mayor Lauren Poe, City Commissioner Charles Goston among many others. Two representatives from the National League of Cities were present to hear concerns from city stakeholders and residents. The overarching theme from the community was how to get people who are not criminals, but need help, the help they deserve. These people may be mentally ill and throwing them in jail will not help them. I got to speak with Jhodie Polk, who was formerly incarcerated, who believes Gainesville has made improvements but there is plenty more that can be done. Chief Jones told me that he believes the meeting tonight was a great success and there is a brighter future ahead.

February 6, 2018:

Last week I had the amazing opportunity to work with UF Student and Mutimedia Journalist Brooke Azzaro on a package about an organization that deserves so much more publicity. K9’s for Warriors is an organization that pairs (mainly) rescue dogs with soldiers who have come home from tragedy and are facing severe issues such as PTSD or anxiety disorders. The Jacksonville-based organization takes in soldiers for about a month to train them to work with their service dogs. The only cost to the solider, their transportation to and from the campus. Brooke and I got to go out and witness the ribbon cutting ceremony for K9’s for Warriors second campus. This second campus, in the city of Alachua, will help women veterans train their new service dogs and go on to live a life of happiness. The goal of K9’s for Warriors is to help veterans and reduce the number of veteran suicides. So far they have had a 99% success rate in preventing suicides, what a wonderful track.